Running a holiday photo program is six months of preparation compressed into eight weeks of execution. You hire fifty Santas in October. You sign contracts, run background checks, schedule training. You coordinate with venue partners on setup dates, packup dates, electrical needs, and signage. You staff Saturdays 40-deep and Mondays empty. Weather kills your Wednesday and floods your Sunday. You print thousands of 5×7s on Mitsubishi paper. The last gift orders ship December 23rd. The first complaint email arrives on December 26th about a missing photo. By February, you're already negotiating next year's venue contracts.
Most operators run this on five tools and a spreadsheet. The gaps between them are where margin disappears.